The global demand for the Electric Toothbrush Market was valued at over USD 3,129.0 Million in 2021 and is expected to reach above USD 4,643.9 Million in 2028, growing at CAGR of above 7.1% between 2022 and 2028.
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Electric Toothbrush is automated toothbrush, also known as a powered toothbrush is a rechargeable battery-operated device. Electric toothbrushes can usually be divided into three categories. These categories include oscillating rotary toothbrushes, sonic toothbrushes, and Ultrasonic toothbrushes. Rotating electric toothbrushes have small-sized brush head which covers one or two teeth at a time in group. These toothbrushes generate 1,300-8,800 oscillation/minutes which helps to remove the plaque very easily. Sonic toothbrushes have vibrating brush heads that move bristles side-to-side at high speeds. Electric brush with vibrating principle have ability to vibrate at high speed such as 28,000 strokes/ minute. Vibrating electric toothbrush removes 95% of plaque in 5 sec and complete plaque in 10 sec. An electric toothbrush is not mandatory for clean and healthy teeth, but some research recommends that it can better help in maintaining gum health and reducing tooth decay.
In 1992, the first ultrasonic toothbrush was patented in U.S. in same year FDA gives permission to daily home use. According to CDA (California Dental Association) every four adult have some form of a periodontal disease. In addition, according to CDA receding gums are the most common in adult 40 years of age and older. In addition, according to the study publish on NCBI in 1996, electric brush is more effective for plaque removal and gingivitis than manual toothbrush.
Electric Toothbrush Market Dynamics:
Drivers
Rising Awareness towards Oral Hygiene among People
The increasing awareness about oral hygiene products through a number of advertising and promotional campaigns is driving the demand for electric toothbrushes that prevent conditions such as gingivitis, tartar, and plaque. This encourages healthcare professionals (HCPs) to recommend electric toothbrushes. Rise in disposable income in the developing countries has fueled the adoption of electric toothbrushes. Moreover, increase in consciousness towards oral hygiene among the young generation and continuous technological advancements in electric toothbrush such as the development of connected electric toothbrush is anticipated to provide lucrative opportunities for the market growth.
Restraints
One of the major restraints of Electric Toothbrush is the cost. However, high price of these brushes is the major restraints of the market the replacement of the head of electric toothbrush is expensive, which further limits its adoption. The head contains bristles, which need to be replaced after every 4 to 6 months, making the replacement of bristles expensive.
Lack of consciousness of the advantage of using an electric toothbrush to better cleanse and maintain the health of a tooth in brushing as compared to a regular toothbrush resulted in restraining the adoption rate of the product. So, this is acting as a hindering factor for market progress.
Opportunities
Technological advancement in electric toothbrush such as the development of connected electric toothbrush are expected to provide profitable opportunities for the electric tooth brush market development.
The future of the electric toothbrush market in emerging countries looks promising with opportunities in the supermarkets/hypermarkets, department stores, and e-retail markets. The key drivers for this market are increase in disposable income, awareness towards oral hygiene and growing awareness about the benefits of using electric toothbrushes.
Electric Toothbrush Market Segmentation
The global Electric Toothbrush market is segmented on the basis of product type, bristle, technology, end user and region.
By product type, the market is segmented into battery powered, rechargeable. The battery powered segment dominated the global industry in 2021 and accounted for the highest revenue share of approximately 56.57% of the overall revenue. As a result of the product offered in a reasonable price range as compared to rechargeable. Similarly, the simply replaceable battery being convenient, mainly for the use of outdoor and the absence of power supply, is helping to rise its preference rate. A rechargeable electric toothbrush, also known as a "power toothbrush" is can be plug into the wall to recharge, keeping the handle and replacing the brush head every three months or so. Rechargeable electric toothbrushes differ among the kind of cleaning technology they use, such as oscillating/rotating (3D Cleaning Action) or sonic technology. Also, the rechargeable segment is expected to grow at a moderate rate.
By bristle, the market is segmented into soft fur, nanometer. The soft fur bristles segment dominated the global industry in 2021 and accounted for the highest revenue share of more than 68.79% of the overall revenue. It delivers some oral benefits, including plaque prevention and tooth decay mitigation, and is effectively tailored for sensitive teeth. Consequently, this segment will continue to dominate the Electric Toothbrush Market in the forecast period. Nanometer bristles is anticipated to be the fastest growing segment among all other segment owing to Growing demand for charcoal coated bristle and increasing application of nanotechnology in toothbrush industry is anticipated to boost the nanometer bristle market in the near future.
Based on technology the market is segmented into rotation/ oscillation, vibrational. Rotation/ oscillation segment accounted for the largest share in 2021 and is expected to observer steady growth over the estimate period. Sonic/ side-by-side or vibrational technology is predictable to be the fastest growing segment owing to the growing number of health benefits such as removing plague and dental care. Electric brush with vibrating principle have ability to vibrate at high speed such as 28,000 strokes/ minute. Vibrating electric toothbrush removes 95% of plaque in 5 sec and complete plaque in 10 sec. Hence it can remove the plaque from the places which are hard to reach. This, is expected to fuel the vibrating electric toothbrush market growth in near future.
Based on end-user, the market is segmented into children, adult. Electric Toothbrush market for adult has the leading market share and accounted for 64.15% of 2021 in terms of revenue. Adults who experience more stress tend to acquire harmful lifestyle patterns and practices. Because of this, there is an abundant demand for products that can treat different dental conditions. The Children’s is a key segment of this market and is expected to experience exponential growth in the years to come. In terms of value, the children's bifurcation is expected to witness 7.3% of higher CAGR in the electric toothbrush market. Parents to concentration more on children's oral health and cleanness as a result of increasing cases of paediatric tooth decay and cavities are effective.
Regional Insights
North America dominated the global industry in 2021 and accounted for the highest share of more than 38.5% due to the presence of key companies and the presence of sophisticated electric toothbrushes, helpful government initiatives, coupled with higher disposable income in the region. The countries like U.S. and Canada has huge demand for electric toothbrush. Due to high disposable income and largest working population could affect growth of the market positively.
Europe is the second most dominant market for the Electric Toothbrush Market. In this region there is strong chain of distribution channel that helps to gain a huge market share. It accounted for the maximum share of more than 35.28% of the overall revenue. The presence of a large number of the elderly population who are disposed to various types of tooth issues has generated the need for the product is projected to boost the market in the region over the forecast period. The UK accounted for the largest revenue share of about 25% in 2022 for the European market, followed by Germany fastest growing country likely to grow at a CAGR of XX% in the forecast period.
The Asia-Pacific Electric Toothbrush Market is expected to grow at the highest CAGR over the forecast period. Growing awareness of oral healthcare among the population is a crucial factor drives the demand for the Electric Toothbrush in Asia Pacific.
The Latin America Electric Toothbrush Market witnessed moderate growth during the historic years and is projected to witness considerable growth over the forecast period. The growing awareness given on the importance of upholding good oral hygiene this factor is expected to have a vital influence on the growing usage of the product. The Brazil electric toothbrush market held the dominant share in the LAMEA electric toothbrush market and it would continue to be a dominant market during forecast period. Due to awareness among the population regarding use of electric toothbrush.
Competitive Landscape
Some of the major competitors dominating the global Electric Toothbrush Market include The Procter & Gamble Company, Colgate-Palmolive Company, Philips Oral Healthcare, Inc., Church & Dwight Co., Inc., Panasonic Corporation, OMRON Corporation, Lion Corporation, Ningbo Seago Electric Co., Ltd., Lebond Electronic and Technological Co. Ltd., German Tomefon (China) Co., Limited, LG Electronics Inc., FOREO AB, SEASTAR Corporation, among others.
This section of the report will provide you with extensive information on all key players based on business overview, product portfolio, marketing strategies, recent developments, financial performance, and geographical presence, among others. Furthermore, the report will include in-depth analysis of key market strategies such as new solution/product launches, R&D, partnerships, mergers and acquisitions, regional expansions, technical innovation partnerships, and collaborations and joint ventures.
Electric Toothbrush Market Scope and segmentation
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Attribute
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Details
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Market Size in 2021
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3,129.0 USD Million
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Estimated Market Size in 2028
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4,643.9 USD Million
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CAGR Growth Rate
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7.1% CAGR
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Historical Year
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2016 to 2021
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Forecast Years
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2022-2028
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Segmentation
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- Product Type
- Bristle,
- Technology,
- End User and Region
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By Product Type
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- Battery Powered
- Rechargeable
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By Bristle
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By Technology
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- Rotation/ Oscillation
- Sonic/ Side-by-Side
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By End-User
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Major Regions Covered
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- North America
- Europe
- Asia Pacific
- Latin America
- The Middle East & Africa
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Key Market Players
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- Procter & Gamble Company
- Colgate-Palmolive Company
- Philips Oral Healthcare, Inc.
- Church & Dwight Co., Inc.
- Panasonic Corporation
- OMRON Corporation
- Lion Corporation
- Ningbo Seago Electric Co., Ltd.
- Lebond Electronic and Technological Co. Ltd.
- German Tomefon (China) Co. Limited
- LG Electronics Inc.
- FOREO AB
- SEASTAR Corporation
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Report coverage
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Revenue forecast, company share, competitive landscape, growth factors and trends
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Free customization scope (equivalent to 5 analyst working days)
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If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization
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