The global Herbal Tea Market size was reached at USD 3.49 billion in 2022 and it is expected to hit around USD 6.53 billion by 2032, growing at a CAGR of 6.5% from 2023 to 2032.

Global Herbal Tea Market: Overview
Herbal Tea is an infusion made from a range of edible, non-tea plant leaves, fruits, flowers, nuts, barks, seeds, and roots. Herbal teas, also known as tisanes or herbal infusions, are distinct from traditional teas such as black, green, white, and oolong teas, as they are not made from the Camellia sinensis plant. Herbal teas are used for a variety of medicinal purposes. Herbal tea is consumed for its health benefits, such as boosted digestive and immune systems. Popular herbal teas include chamomile tea, ginseng tea, green tea, peppermint tea, ginger tea, cinnamon tea, and others.
The market for Herbal Tea is driven by several factors, including Increased population, disposable income, demand for natural and organic products and growing consumer health awareness. Herbal tea can help with tiredness, digestion, joint pain, and improved sleep, among other things. are consequently simply viewed as a natural substitute for prescribed medicines. raising the eventual demand for herbal tea. The demand for herbal tea is also rising as the prevalence of acidity, stomach ulcers, and other digestive problems and disorders rises.
Key Market Insights:
- Based on Raw Material, the green tea segment captured more than 50% of revenue share in 2022.
- By Flavor Type, the Chamomile segment accounted for the largest share during the forecast period. Also, the demand for ginger herbal tea is expected to grow significantly.
- Based on Packaging, the tea bag segment is expected to witness the fastest growth during forecast Periods.
- In 2022, Asia Pacific Herbal Tea market accounts the highest industry share of more than 38%. North America is holds as the second-largest market.
Global Herbal Tea Market Dynamics:
Growth Drivers
The global Herbal Tea market is expected to witness a significant growth during the forecast period due to the increasing popularity of healthy drinks in urban areas across the globe.
Consumers' increasing focus on health and wellness was an important driver for the herbal tea market. Variants in herbal tea, such as black and green tea, are ideal for supporting the immune system and reducing pain. Green tea is high in flavonoids, boosting heart health by lowering blood cholesterol. The antioxidants and vitamins found in herbal teas are great for helping fight disease and infections, protect against oxidative stress, and lower the risk of chronic disease. Some of the best immune-boosting herbal teas are elderberry, echinacea, turmeric tea, ginger, and liquorice root tea.
The consumption of turmeric tea is rapidly growing. Along with hibiscus, peppermint, chamomile, and ginger varieties, it has emerged as one of the most popular herbal teas in the past half-decade. Because these products help in improving both the physical and mental stress response, functional teas have been consumed at a different level that is more suitable with modern lifestyles. As a result, demand for herbal tea is expected to witness significant growth among urban professionals, older age group people, and performance athletes.
Herbal tea is proven healthy when consumed with the right ingredients. While the population is turning down carbonated and alcoholic beverages, these proven health benefits of herbal tea are posed to drive the growth of the global herbal tea market by increasing consumption.
Global Herbal Tea Market: Scope and Segment
Attribute
|
Details
|
Market Size in 2022
|
USD 3.49 Billion
|
Estimated Market Size in 2032
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USD 6.53 Billion
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CAGR Growth Rate
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6.5% CAGR
|
Base Year
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2022
|
Forecast Years
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2023-2032
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Segment covered
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by Raw Material,
by Flavor Type,
by Distribution Channel,
by Packaging
|
Regions Covered
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- North America
- Europe
- Asia Pacific
- Latin America
- The Middle East & Africa
|
Companies Covered
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- Tielka
- Mountain Rose Herbs
- Tega Organic Teas
- Terra teas
- Aror teas
- Hain Celestial
- Tetley
- Indigo herbs
- The Indian Chai
- Twinings
- Organic India
- BARRY’S TEA
- Harney & Sons Fine Teas
|
Report Coverage
|
Revenue Forecast, Company Share, Competitive Landscape, Growth Factors, Restraints, Opportunities, Value Chain Analysis, Porter’s Five Forces Analysis, Patent Analysis, Market Attractiveness Analysis by Segments
|
Global Herbal Tea Market: Segmentation
By Raw Material, the market is segmented into Green Tea, Black Tea, Yellow Tea. The green tea segment is expected to record remarkable growth between 2023 and 2032. The market demand for green tea is increasing as Compared to black herbal tea, this beverage is healthier and better suited for young adults. green herbal tea offers a greater variety of choices and advancements in the market Compared to black herbal tea.
By Flavor Type, the market is segmented into Chamomile, Peppermint, Lemongrass, Ginger, turmeric, Others. Chamomile tea is a popular beverage that also offers a variety of health benefits. This type of tea helps with sleep, relaxes the body, possesses anti-inflammatory properties, is good for the heart, improves digestion, decreases anxiety, treats painful throat, and boosts the immune system. Also, Ginger and turmeric segment is expected to grow rapidly. demand for ginger herbal tea is expected to grow significantly. Over the forecast period, ginger herbal tea is predicated to account for the majority share of the revenue generated by the tea market over the forecast period.
By Distribution Channel, the herbal tea market is segmented into Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Retail, Others. The Supermarkets/Hypermarkets segment held a revenue share of more than 35% in 2022.
Global Herbal Tea Market: Regional Insights
Asia Pacific holds the largest share of over 38% in 2022 due to Rising per capita income. The use of herbal components for medicinal and wellness purposes has a long history in the Asia-Pacific area, particularly in nations like China, South Korea, Taiwan, Japan and India. The presence of major key players in the region has contributed to the growth of the Herbal tea market in Asia Pacific.
Due to the younger generation's rising use of caffeinated beverages, North America has emerged as the second-largest herbal tea market. Also, in North America, the herbal tea market was growing due to the increasing awareness of health benefits coupled with herbal ingredients. Consumers were becoming more health-conscious and stayed actively seeking alternatives to sugary beverages. Europe was another prominent market for herbal teas due to its strong emphasis on natural and organic products.

Competitive Analysis
Global Herbal Tea market key players Tielka, Mountain Rose Herbs, Tega Organic Teas, Terra teas, Aror teas, Hain Celestial, Tetley, Indigo herbs, The Indian Chai, Twinings, Organic India, BARRY’S TEA, Harney & Sons Fine Teas.
Segments covered in the Report:
By Raw Material
- Green Tea
- Black Tea
- Yellow Tea
By Flavor Type
- Chamomile
- Peppermint
- Lemongrass
- Ginger
- Turmeric
- Others
By Packaging
- Loose Tea
- Paper Pouches
- Tea Bags
- Plastic Containers
- Aluminium Tins
By Distribution Channel
- Supermarkets/Hypermarkets
- Specialty Stores
- Convenience Stores
- Online Retail
- Others
By Region
North America
Europe
- U.K
- France
- Germany
- Italy
- Spain
- Rest Of Europe
Asia Pacific
- China
- Japan
- India
- South Korea
- South East Asia
- Rest Of Asia Pacific
Latin America
- Brazil
- Argentina
- Rest Of Latin America
Middle East & Africa
- GCC Countries
- South Africa
- Rest Of Middle East & Africa
Frequently Asked Questions (FAQs):
What is the Size of Herbal Tea Market?
The global Herbal Tea market size was worth USD 3.49 billion in 2022 and is expected to grow to USD 6.53 Billion by 2032
What will be the CAGR of global Herbal Tea market?
The Herbal Tea market is expected to drive growth at a CAGR of 6.5% from 2023 to 2032.
Who are the major players operating in the Herbal Tea market?
Tielka, Mountain Rose Herbs, Tega Organic Teas, Terra teas, Aror teas, Hain Celestial, Tetley, Indigo herbs, The Indian Chai, Twinings, Organic India, BARRY’S TEA, Harney & Sons Fine Teas are the major players operating in the Herbal Tea market.
Which region will lead the global Herbal Tea market?
Asia Pacific dominated the global Herbal Tea market in 2021.