Pasta and Noodles Market was valued at USD 72.3 billion in 2021 and is expected to reach USD 98.5 billion by 2030, increasing at a CAGR of 4.1% between 2022 and 2030.
Pasta and noodles are basic foods in a few nations and are eaten on a regular basis. Pasta is a staple of Italian cuisine. Furthermore, in Italy, the labelling and commercial manufacturing of pasta are strictly regulated. Fresh pasta, for example, must have a water content of more than 24 percent, be chilled at a temperature of less than 4°C with a 2°C tolerance, undergo heat treatment equivalent to pasteurisation, and be sold within 5 days of manufacture. Pasta is commonly consumed as a staple carbohydrate in the United States and other European countries. Food and Drug Administration (FDA), which has established identity criteria for macaroni products, controls pasta in the United States. Noodles are a common meal in many cultures, including Japan, Korea, and China. It is also consumed on a regular basis in many European countries. Different types of products are found in these locations and are consumed on a regular basis; they are cooked differently in different places.
With the rising working culture among consumers, the affordability of time for meal preparation is decreasing; as a result, consumers are shifting toward foods that can be consumed quickly and require less time; as a result, the demand for pasta and noodles is increasing, which is eventually driving the market.
Key Drivers and Restraints of Pasta and Noodles Market
Drivers
The global pasta and noodles market is driven by the rising demand for convenience and packaged food products across the world. As consumers are leading increasingly busy lifestyles, they are increasingly turning to convenience food products such as pasta and noodles. Increasing Demand for Ready-to-Eat Food: The growing demand for convenience food products has been driving the growth of the pasta and noodles market. Ready-to-eat products are gaining popularity among the busy lifestyle of consumers, and the demand for pasta and noodles is increasing due to their convenience. Moreover, consumers are increasingly preferring different types of pasta and noodles due to the variety in their taste, texture, and health benefits. The easy availability of different types of noodles and pasts at supermarkets and other retail outlets is also increasing consumption.
Restraints
- High Cost: The high cost of some of the pasta and noodles products is another factor that is restraining the growth of the market. Consumers are opting for cheaper alternatives due to the increasing cost of pasta and noodles.
- High Competition: The pasta and noodles market are highly competitive, with a number of players competing for a share of the market. This is restraining the growth of the pasta and noodles market as companies are unable to differentiate their products from competitors.
Impact of COVID - 19
The COVID-19 crisis has had a huge impact on the market. This was owing to the fact that consumers were confined to their homes, causing ready-to-eat product consumption to skyrocket throughout the pandemic period. According to Korea Agro-Fisheries & Food Trade Corp., instant noodle exports from South Korea increased by 39.6 percent in May 2020 compared to the same month a year ago.
Report Scope of the Pasta and Noodles Market
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Attribute
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Details
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Market Size in 2021
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USD 72.3 billion
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Estimated Market Size in 2030
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USD 98.5 billion
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CAGR Growth Rate
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4.1% CAGR
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Base Year
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2021
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Forecast Years
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2022-2030
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Segmentation
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By Product Type, By Distribution Channel
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Major Regions Covered
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- North America
- Europe
- Asia Pacific
- Latin America
- The Middle East & Africa
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Key Market Players
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Nestlé, Barilla Group, ITC, The Kraft Heinz Company, Unilever, Nissin Foods Holdings Co. Ltd., Campbell Soup Company, ConAgra Foods Inc., TreeHouse Foods, Inc., De Cecco, Delverde
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Report coverage
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Revenue Forecast, Company Share, Competitive Landscape, Growth Factors, Restraints, Opportunities, Value Chain Analysis, Porter’s Five Forces Analysis, Patent Analysis, Market Attractiveness Analysis by Segments
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Global Pasta and Noodles: Segmentation
Product Type Insights
Instant pasta and noodles are leading the market in terms of revenue and are expected to maintain their dominance over the forecast period. Growing demand for convenience food is driving the market for instant pasta and noodles. The rising popularity of Italian cuisine across the world is also driving the market for instant pasta and noodles.
Distribution Channel Insights
The pasta and noodles market are bifurcated into offline and online distribution channels. Offline channels include supermarkets/hypermarkets, convenience stores, specialty stores, and others. Online channels include e-commerce websites and mobile apps. Offline channels are leading the market, accounting for a larger share of the market. This is mainly due to the fact that offline stores offer a wide range of products at competitive prices, and customers can directly interact with the sellers, which helps build trust and loyalty. Moreover, the availability of a wide range of flavors, shapes, and sizes of pasta and noodles at offline stores is driving the demand for these products.
Regional Insights
Asia Pacific made the biggest contribution to the market in 2021. The instant pasta and noodles business experienced rapid improvement in Asia Pacific in recent years. At current, the annual sales volume of China's instant noodle market has topped 40 billion packages. Such factors are boosting the market growth in the region. Other countries counting Vietnam is among the top customers of such products. Pasta & noodles that can be ready to eat in three minutes have appeared with newfound confidence, having consolidated their attractiveness amongst younger people.
Central & South America is the fastest-growing region throughout the forecast period. The accessibility of an extensive variety of pasta & noodles in reliable flavours and customers’ readiness to try new flavours in the region will boost the market growth in the upcoming years. During and after the COVID-19 pandemic, the attentiveness in an instant and frozen & canned pasta & noodles prevailed across the region and markets including Brazil.
Key Outcomes of the Report
The market for pasta and noodles is predicted to expand due to the introduction of a variety of new products. To accommodate the expanding customer demand for pasta and noodles, new products are constantly being introduced. These new launches are required to retain customers while also increasing the company's client base. The tastes, themes, pasta forms, and ingredients of these items vary.
The market for gluten-free pasta and noodles has grown in response to rising demand for gluten-free, clean label products. It has been observed that the majority of people prefer the "free-from" concept in order to live a balanced lifestyle, and the search trend for gluten free pasta has increased from 63 in 2018 to more than 100 in 2022, with regions such as New Hampshire, Connecticut, and Maine, among others, showing significant interest in the United States.
List of Key Players in Pasta and Noodles Market:
- Nestlé
- Barilla
- ITC
- Kraft Heinz Company
- Conad
- ConAgra Foods
- Nissin Foods
- Brf Brasil Foods
- De Cecco
- Delverde
Global Pasta and Noodles Market Segment as Follows:
By Product Type
- Dried
- Instant
- Frozen & Canned
By Distribution Channel
By Region
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America